Last year while I was working at Starbucks, the company chose to stop carrying Crystal Geyser bottled water and instead start selling Ethos water.
The Crystal Geyser bottles were around a dollar and the Ethos water is $1.80.
Starbucks is donating 5 cents per bottle towards clean water efforts around the world. Their stated goal is $10 million over the next 5 years.
Starbucks' market value as of March 17, 2006 was.....$27,946.7 million.
Isn't that so great of Starbucks to donate .0357% of their worth to clean water efforts?
1 comment:
Your a PR persons worst nightmare. Way to go!
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